Shannon Baillon, Director of Community Services, discussed the town of Perth’s rebranding with council during Tuesday evening’s Committee of the Whole meeting. She brought community feedback on the three proposed designs from 1dea, the company hired to rebrand Heritage Perth.

Baillon garnered feedback from the Chamber of Commerce, the BIA, the Economic Recovery task force, and the public. “Most favoured Concept One,” explained Baillon, “with suggestions for adjustment.”. She also noted that a sizable number of respondents expressed the opinion that nothing should be changed at all with Perth’s branding. 

Councillor Brown asked if the current design could be adjusted and adapted to make it more flexible and functional. Baillon replied “yes, of course. It could be digitized properly, so it’s not a picture.” She added that cost would be a factor in pursuing this.

Councillor Bird noted, “it was suggested in the last presentation that Concept One was most adaptable.”

“Any of the three options in front of you are substantially more adaptable than the one we have now. We could potentially make the current one that way, but it would take some work of course,” explained Baillon.

“I support the recommendation of Concept One,” said Mayor Fenik, adding his own take on possible alterations. “If we can replicate the dry stone bridge, that would make it more Perth centric.”

Councillor Smith didn’t object to rebranding. “I can understand the need to digitize. I like Concept Two. I think the font looks good; I like the Bridging Time [motto].”

Council voted in support of moving forward with Concept One, and will direct 1dea toward adaptations and changes to make the rebranding the best it can be.

Article by Janelle Labelle