LAURIE WEIR
The Town of Perth is setting the stage for a cultural renaissance as the Perth Theatre Project unveils an ambitious strategic plan to re-establish the community as a leading theatre destination in Eastern Ontario.
In a presentation to the Perth council on Jan. 14, Robert FeDuke, president, and Deborah Watring-Ellis, chair of the Business Committee and Project Lead — Perth Theatre Project, presented their Strategic Plan 2025-2035, and outlined their vision for the next decade, highlighting their determination to rebuild Perth’s reputation as the foremost hub for live theatre between Montreal and Toronto.
Perth has a storied history as a theatrical hotspot, with roots stretching back to 1816. However, the COVID-19 pandemic dealt a severe blow to the arts community, leading to the closure or withdrawal of two of the town’s three major theatre companies. Studio Theatre Productions is now the only full-time theatre company remaining, operating from its permanent venue at 63 Gore St.
“Perth Theatre Project is proud to carry forward the town’s rich artistic legacy,” Watring-Ellis said. “We aim to deliver high-quality productions at community theatre prices while expanding our offerings to engage a broader audience.”
The organization’s newly announced strategic plan for 2025–2035 includes a focus on increasing year-round programming, expanding outreach efforts, and leveraging the town’s rich cultural history to attract visitors and enhance the local economy.
The project’s success promises wide-ranging benefits:
- Enhanced Cultural Access: Local residents can enjoy professional-quality theatre and film without travelling to larger cities like Ottawa.
- Tourism Growth: High-quality productions are expected to draw visitors to Perth, boosting local businesses.
- Skill Development and Volunteering: The initiative offers opportunities for community members to learn artistic and technical skills while fostering teamwork.
Studio Theatre Productions also plans to expand its existing programming, including the popular Film Club Friday series, which showcases international and independent films while supporting the local library.
They have set several key objectives for 2025, including:
- Conducting a complete venue needs assessment to address space limitations.
- Expanding programming to include at least eight year-round productions and more workshops.
- Increasing attendance through targeted marketing campaigns aimed at communities within an hour’s drive of Perth.
- Recruiting new board members and volunteers with leadership potential.
Financial goals include generating $175,000 in revenue and launching a savings fund to invest in expanded facilities and staffing.
While not seeking financial support from the council at this stage, they emphasized the importance of collaboration with local organizations, including the Chamber of Commerce and the BIA, to realize its goals.For more information about upcoming productions and volunteer opportunities, visit Studio Theatre’s website.
