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Thursday, August 21, 2025
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See It, Name It, Change It goes global—Now Making an Impact in Mexico and Ottawa

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SUBMITTED [WRITTEN BY EMMA KINSMAN]

Executive Director Erin Lee and Victim Advocate Brianne Luckasavitch of Lanark County Interval  House and Community Support (LCIHCS) have returned from an inspiring trip to Mexico,  marking a significant milestone for their work in gender-based violence prevention. 

The visit was a follow-up to a delegation from Mexico that travelled to Canada in July 2023.  During the trip, Dr. Rosa María Salazar, a local leader and shelter director, made an exciting  announcement: under her leadership, Mexico will be adapting LCIHCS’s See It, Name It, Change  It campaign. The initiative is being translated into Spanish and tailored to fit local customs and  traditions. 

“We will be adopting the Lanark County Interval House and Community Support campaign… we  are inspired by the Canadian approach to raising awareness of gender-based violence against  women,” a representative from Fundación Luz y Esperanza shared in a Facebook post.

The news was met with excitement and emotion. 

“We were surprised, thrilled, and a bit emotional,” said Lee. “But most of all, we are honored that  our campaign will now reach communities in Mexico. Once again, small communities can drive  big change!” 

She added, “What an incredible honor to help drive change for women in Mexico. Together, we  are making a difference.” 

This collaboration is part of a project with the Department of Justice aimed at strengthening  safety measures for women, girls, children, and adolescents in both Canada and Mexico. LCIHCS  has been actively involved in this international initiative, having hosted a Mexican delegation in  July 2023, engaged in a virtual exchange with Costa Rica in spring 2024, and preparing to  welcome representatives from Kazakhstan in September 2024.

Dr. Rosa María Salazar smiles while holding an LCIH See It, Name It, Change It T-Shirt she was gifted during Lee and Luckasavitch’s visit to Mexico. Photo credit: Submitted.

What is See It, Name It, Change It?

Launched in 2016, See It, Name It, Change It was developed in response to rising rates of  violence and femicide in rural Eastern Ontario. The initiative emerged from four community  forums held in April 2016, where individuals from Lanark, Lennox and Addington, and Leeds and  Grenville Counties came together to create action plans for increasing safety and positive  outcomes for survivors of violence.

In September 2022, LCIHCS officially relaunched the campaign with a renewed focus—including  anti-racism messaging—to reflect the evolving needs of the community.

The concept is simple but powerful—think of it like fire safety’s Stop, Drop, and Roll. When you  witness violence, recognize it, and call it out, you’re already taking the first step toward change.  The campaign promotes education on healthy relationships, sparks meaningful conversations,  and encourages communities to take action to create safer environments for everyone.

Delegates from Mexico and the Department of Justice meet with LCIH Staff in Canada, July 2023. Photo credit: Submitted.
Expanding Impact

This is not the first time See It, Name It, Change It has been adapted. In November 2024, Ottawa  Victim Services announced it will be adopting the program as well, with modifications for an  urban audience. Currently available in English and French, the campaign will soon be accessible  in three languages with the upcoming Spanish translation. 

LCIHCS is honored to see the reach of its program growing. “Shared learning is the best  learning. United, we are stronger,” said Lee. 

To learn more about See It, Name It, Change It, visit https://lcih.org/sinici/.

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